Build, Grow, Sell.
Helping founders Build, Grow, & Sell. as they build enterprise value and prepare for a successful ownership transition.
The GrowthCounts Approach
Helping you build enterprise value, before the sell
Most founders spend years building a business without ever thinking about how a buyer will see it. We change that. From day one, we help you build enterprise value intentionally — so when the time comes to sell, you're in control of the outcome.
"Helping founders think like buyers."
“We approach every engagement the way an owner would, because we were in your shoes and we take our role seriously as if we are in those shoes again. When we were there, we wanted to do things to attract more buyers and increase value, so that is what we do. It's not just a deal we're managing, it is a business and we will treat like our own.”
Advisory Areas
The Ways We Help You Grow, Increase Value, then Sell
Vision & Strategic Planning
Buyers value your company based on past performance, but they are investing because you have set a vision for the future. Give them something to believe in.
Scalable Organizational Structure
A structure that is well organized to support the vision and resourced accordingly with new and existing leaders, will bring additional confidence to the buying community.
Annual Objectives & Execution
A track record against a written plan, reviewed quarterly, shows buyers a business that performs on purpose, not by accident.
Financial Advisory & Clarity
Clean, credible financials remove doubt before it starts and directly shape the multiple a buyer is willing to pay.
Succession/Exit Planning
Build a transition plan that protects your legacy, your team, and the value you have spent years creating.
M&A Advisory
And when it's time, we guide you through the selling process (M&A process), from initial conversations, through all negotiations, contracts and closing through our affiliated licensed broker.
What We Build Before We Sell
The Four Pillars of Enterprise Value
Vision & Strategic Imperatives
Clarity on where the business is going and the critical priorities that will get it there.
Scalable Org Structure
An organizational design that supports growth without creating dependency on any single person.
Annual Objectives & Execution
A disciplined operating rhythm that turns strategy into measurable results quarter by quarter.
Financial Clarity
Clean, accurate financials that tell the story of your business and support confident decision-making.
About GrowthCounts
Led by Operators. Trusted by Founders.
Daniel Counts spent 26 years building, acquiring, and ultimately exiting a business through four transactions — from a $10M PE entry to a $215M operational exit. GrowthCounts was built to give founders the advisor he wished he'd had.
Core Values
What We Stand For
Hospitable
Being hospitable to all through caring, listening, and kindness. Reflect a welcoming spirit to everyone encountered in business and beyond (Hebrews 13:2)
Doing right
To value doing what is right in all things and recognizing it is better than sacrifice. Success is measured by more than outcomes but also measured by how we accomplish them. (1 Samuel 15:22)
Giving
Give freely and abundantly through donations, offerings, time & talents. Generosity creates opportunity and multiplies blessings. We are not driven by scarcity, but by giving that leads to true gain. (Proverbs 11:24)
Integrity
Having a "no compromise" attitude. In a world of gray, it may not matter which way we choose, because no one cares or it is not unlawful. Let us be reminded however that everything matters in shaping our character. Do not sacrifice character for convenience. (Proverbs 10:9, 11:3)
Excellence
Pursue excellence in everything, offer our best work always. Diligence, follow-through, attention to detail, and wholehearted effort reflecting respect of others and what we have been entrusted with from above. (Colossians 3:23-24)
Ready to Build, Grow, and Sell?
Whether you're years away from an exit or actively exploring your options, the best time to start is now.